Where insight becomes agreement.
Prowins designs and negotiates commercial deals for complex, multi-stakeholder environments — with deep roots in energy transition and infrastructure.
Deals stall when parties can't see a shared way forward.
Large energy and infrastructure projects rarely fail on the technical case. They stall in the space between organisations, where technical, commercial, and political dynamics intersect, trust is thin, and nobody has designed a structure everyone can say yes to.
Prowins works inside that space — helping organisations design bankable commercial structures, align diverse stakeholders, and unlock progress in high-stakes negotiations, from first framing through to signature and FID.
Four ways we get deals moving.
Negotiation Strategy Design
Architecture, sequencing, and concession strategy for the specific parties at the table — including BATNA modelling and how multi-party dynamics change the plan.
Commercial Deal Design
Pricing frameworks, risk allocation, and JV structures built for incentive alignment and bankability — the commercial architecture that has to survive financing and time.
Stakeholder & Partner Alignment
Government–industry alignment, JV partner alignment, and multi-party facilitation — bringing competing interests around a common goal, and making each party feel heard and fairly treated.
Investment Case & FID Readiness Support
The commercial logic, risk mapping, and cross-functional alignment a project needs for decision clarity — so it can clear investment committee and reach final investment decision.
"We don't just negotiate deals. We design them — so they can be negotiated."
This is our differentiator. This is our moat.
Some of our most valuable work happens before anyone would call it a negotiation. We surface opportunities the parties involved haven't yet recognised in each other, and bring them into a shared frame — before jointly deciding what form of partnership and agreement makes it real.
From there, we combine real-world dealmaking experience across sectors, commercial structuring expertise, cross-cultural fluency, and calm, senior judgment to turn that shared goal into a structure that can actually be signed.
Founder
Gökhan Doygun founded Prowins in 2019 and now leads it full-time. Over 15+ years in commercial leadership roles at Shell and NAM, he led commercial opportunities, strategies, partnership development, JV structuring, and negotiations across upstream oil & gas and the energy transition — spanning offshore wind, hydrogen, CCS, electrification, and large-scale infrastructure.
What he brings beyond commercial structuring is trust-based negotiation: building trust easily with parties who are naturally suspicious of each other or have clashing interests, then using that trust to bring them together around a common goal and steer them toward the right form of partnership or agreement.
Alongside Prowins, he takes on selected interim commercial leadership assignments through Prowins Advisory — supporting organisations during critical project phases that call for rapid commercial assessment, transaction structuring, JV alignment, or complex multi-party negotiation.
Have a deal that needs a way forward?
Tell us where it's stuck, or where it hasn't started yet. We'll tell you honestly whether we can help.